Tuesday, 29 November 2011

Focus Group Questions

The idea of creating a focus group is get thoughts and opinions from people outside the group to get a non bias view on our given assignment. When creating the group, we thought that it would be better for us to have as many people involved as possible in order to get a variety of opinions which we can feed off. Sometimes asking friends can have an impact when asked what they think as they can be bias; this could result into receiving a dishonest answer which may affect our final product.
  1. Do you watch soaps?
  2. Having read our treatment, what do you think of our initial ideas?
  3. Does this follow conventions of a soap?
  4. What would you like to see more of?
  5. Is there anything that you didn’t like or could be improved?
  6. Would you watch our soap?
Each of these questions, will hopefully help us a group analyse and evaluate our soap and produce it to the best of our ability. 
{Written by Vinita}

Analysis of Questionnaire

Looking through the questionnaires which were handed out; we were able to conclude various ideas for our soap trailer.  We asked both open ended and closed ended questions. This allowed us to get specific responses which are quick and easy to record, as well as longer question which we are able to elaborate on. We handed out our questionnairs to a small group of our targeted audience.
Our target audience are teenagers aged between 15 – 18 who generally watch soaps such as, Eastenders on a regular basis. Some of the key aspects which our audience want to view are humour, twists and tragedy. In particular, one person said that ‘ there is no soap without twists or tragedy’. Scheduling times are crucial as we have to avoid times which clash with other, well established soap operas such as Coronation street and Eastenders.
Having done the questionnaires, it has enabled us as a group to establish exactly what our audience want especially our target audience. As we have a very specific audience, it is crucial that the correct conventions are followed as well as portraying social realism which we hope will relate to teenagers through various storylines.

Having established our findings, as a group we had to clarify our target audience as this would reflect on our scedhuling times. Initially, episodes would broadcast at round 18.30 due to other popular soaps such as Eastenders and Coronation Street would be aired after. However, due to further planning when producing storyboards and track shots, we decided to add storylines which included drugs, therefore we have to consider a later time, maybe around 21.00
{Written by Vinita & Michael}

This Life; Treatment

This Life; treatment.
16 year old Jacob Griffiths is an aspiring DJ/musician. His dad was laid off at the security company he worked for so Jacob takes it upon himself to make money. After a few failed job interviews after a bad case of nerves, his friend, Leigh Collins, introduces him into the dark world of drugs by the local gang; The Shadows. 
Jacob’s girlfriend, Julia Burton, is terrified about getting into trouble; with her father being the chief of police, she has every reason to be. She begs him to stop at the start of the London Riots.
On the second day of the Riots, Jacob approaches Leigh and tells him he doesn’t want to deliver drugs anymore, even though the money was good. Leigh asks him to help him get something from his aunt’s house for his mother. They arrive at the house and Leigh goes around the back, breaks open and window and opens the door for Jacob, telling him that he found a key in a plant pot.
He tells Jacob to make himself at home. He goes to the kitchen and takes out a carton of milk and drinks it. Minutes later, sirens can be heard from outside. Jacob jokingly calls out to Leigh. Leigh rushes down the stairs, pushes a bulky bag in his arms and tells him to run.
They run down the street, trying to avoid the police dogs and Julia’s father. They turn a corner and Leigh threatens Julia if Jacob doesn’t give himself up and only himself. Jacob has no choice but to give himself up to Julia’s father. After being released, he finds that his actions have caused his parents to be evicted from their council flat and they have to move in with their religious grandparents momentarily.
Our soap will have different issues, mainly surrounding family, drugs, gangs, unemployment and urban life in London. The issues we introduce in the first trailer are:
  • Crime/drugs/gangs/police.
  • Pregnancy/relationships/family/divorce.
  • Domestic abuse.
  • Death of sister in gang crossfire. 
[Combined effort; written by Naomi and Vinita]

    Questionnaire For Soap

    Questionnaire.
    Key: / = 1
    // = 2 
    // \ = 3
    // \ = 4
    ***** = 5 
    GENERAL:
    Age;16    17 *****    18    19
    Gender;Female //    Male. // \
    Race/Ethnicity;Black // \    Mixed /    Other; Asian. /
    QUESTIONS:
    Do you watch soaps?Yes //    No // \

    If yes, which ones?Eastenders //    Coronation St. /    Waterloo Rd. //    Hollyoaks //    Other?

    If no, why not?I’m busy.    I don’t care. /    I don’t like them //

    What would you like to see in a soap?Humour *****    Tragedy //    Romance //     Deaths //    Twist in storyline //   New characters /
    Do you record soaps or watch them as soon as you can?Record //     Watch ASAP /    Don’t Watch // \
    Other information:
    Most of the people I asked responded that they have to record the soaps they watch because they haven’t got the time to watch them as soon as possible; things such as jobs, homework, etc.
    The people that didn’t like soaps said they didn’t like them because they were ‘pointless’ and would be more interested in them if they had more ‘humour’.