A trailer is a form of advertisement which is exhibited either on TV or in the cinema's. They are used as a form of marketing in order to get audience's watching that particular film or soap. Soaps frequently use this form of marketing as they have big story lines very often in which they need to promote in order to keep their audience watching. These extracts are usually drawn from the most exciting, dramatic and noteworthy parts of the soap but in a abbreviated form. Trailers can last from about 30 seconds up to about 2 minutes as short snippets of the episode are shown as they cannot give too much away.
Most trailers have a 3 act structure:
Act 1: The beginning; the basis of the story is shown.
Act 2: The middle; The story is shown further in more detail and usually ends with a dramatic climax.
Act 3: The end; usually features a piece of music which is very powerful. This last act consists of a visual montage of powerful and emotional moments of the piece.
Voice over narration is also used to outline the basis of the story and provide explanation when necessary and since the trailer is a highly condensed format, voice over is a tool which is used to enhance the audience's understanding of the plot.
Music is another key element as it helps set the tone and mood of the trailer.
'Siege Week' (Coronation Street):
http://www.youtube.com/watch?v=L0CKb92mdL8
The trailer starts off with two policeman's coming into the factory to tell Carla something about her ex husband Tony; then goes to Claire revealing that he has escaped from prison creating an atmosphere for the audience as they know something that Carla doesn't. The news slowly get around to the whole community where they are all talking about it and are worrying at the fact that he may come back to Coronation Street. As the news it getting round, there are quick short edits of a man with his back turned, not revealing himself and slowly the camera is panning up to reveal who he is. He then turns around and it is revealed that it is actually Tony Gorden and is back in town to kill Carla and Haley as he traps them in their own factory. The trailer itself is very fast paste which creates a sense of urgency and intrigues the audience more and makes them want to know even more as well. The use of soundtrack adds to the tension as again it is very upbeat and fats paste but in a more casual tone where as the situation at hand is urgent and serious.
The trailer starts off with two policeman's coming into the factory to tell Carla something about her ex husband Tony; then goes to Claire revealing that he has escaped from prison creating an atmosphere for the audience as they know something that Carla doesn't. The news slowly get around to the whole community where they are all talking about it and are worrying at the fact that he may come back to Coronation Street. As the news it getting round, there are quick short edits of a man with his back turned, not revealing himself and slowly the camera is panning up to reveal who he is. He then turns around and it is revealed that it is actually Tony Gorden and is back in town to kill Carla and Haley as he traps them in their own factory. The trailer itself is very fast paste which creates a sense of urgency and intrigues the audience more and makes them want to know even more as well. The use of soundtrack adds to the tension as again it is very upbeat and fats paste but in a more casual tone where as the situation at hand is urgent and serious.
No comments:
Post a Comment